Our brands
FRAGRANCES:
Jacques Bogart
Carven
Chevignon
Ted Lapidus
COSMETIC PRODUCTS:
Stendhal
METHODE Jeanne Piaubert
April
FASHION:
Ted Lapidus fashion
FRAGRANCES
JACQUES BOGART
"Je ne crée que pour l'homme" (I create only for men) is the slogan responsible for the popularity of the JACQUES BOGART brand.
Since its creation in 1975, it has continued to assert its position in a very masculine world where virility and strength of character reign.
The BOGART signature remains faithful to its founding principles and has now earned its place among the top brands through an originality that goes beyond fashion: all JACQUES BOGART fragrances leave a powerful scent characterised by a decidedly masculine elegance.
CARVEN
The iconic House of Carven continues its olfactive adventure with the creation of masculine and feminine fragrances bursting with fashionable energy.
Elegance, femininity and simplicity: these fragrances make the perfect accessory for the ready-to-wear collections.
TED LAPIDUS PARFUMS
TED LAPIDUS has been flourishing in the world of fragrances for more than 30 years, with four fundamental values identifying each of the brand's fragrances: sensuality, simplicity, quality and nature.
CHEVIGNON
In 1979, a young man barely 20 years of age was amazed to discover a "mini California" near Avignon and, inspired by the wealth of American stock and the occasional second-hand clothes shop, he created his first jacket from an ageing piece of distressed leather (the famous aviator jacket).
CHEVIGNON went on to be highly successful in promoting its founding principles of authenticity and quality.
In 1991, the first fragrance was born. The story of the brand's fragrances had begun.
COSMETIC PRODUCTS
STENDHAL
Born in 1946 from one man's passion for women and the romantic works of the writer Stendhal, the eponymous brand is 100% Made in France and operates in 3 areas: skincare, make-up and fragrances. It offers a world that is both modern and glamorous, combining Luxury and Exclusiveness. This exceptional brand embodies the French-style elegance that is renowned throughout the world.
MÉTHODE JEANNE PIAUBERT
Before being a method and a brand, Jeanne Piaubert is a woman.
It was 1925 when this chemical engineer by training, a pioneer with proven medical experience, developed an active dermoplastic treatment to rejuvenate the face and redefine the silhouette.
The MÉTHODE JEANNE PIAUBERT brand, 100% Made in France, remains faithful to its creator and now has the benefit of more than 80 years' experience and a unique expertise in the creation of skincare treatments.
APRIL
Our APRIL stores have an exclusive offer branded APRIL, with a large portfolio of affordable bath products, skin care, make-up and accessorizes. Its sensory and efficient formulas with exclusive fragrances meet every women's needs.
FASHION
TED LAPIDUS FASHION
Ted Lapidus founded the brand in 1951 and was one of the first to popularise fashion such as the “Saharienne” and the “uniform” look.
The brand was taken over by the Jacques Bogart Group in 1998. Since then, Ted Lapidus SA has guided the brand's development and ensured its coherence through licence holders (ready-to-wear, watches, fragrances, leather goods, etc.).